[ad_1]
For Hoda this is an obstacle to competition. The GDPR allows you to exercise the right to portability even by relying on an intermediary, explains Siliprandi. Basically, I can instruct a company to go and reclaim my data from another. Google hides behind two reasons: one technique (in essence, it cannot develop an interface ad hoc just for Weople) and one of safety (does not give the data around so that it does not end up in the wrong hands). “The owner is the guarantor of data security up to the transfer stage – observes Alessandro Rossini, lawyer who assists Hoda -. Once a person has exercised the right to portability, it is no longer in his interest what the new owner does“. Furthermore, the Antitrust Authority notes that the Takeout procedure is “articulated and complicated” And “discourages users from exercising data portability“. Data provided by Hoda indicates a 90% reduction in requests since its introduction.
The dominance of big tech
The Antitrust has acknowledged that Google “holds a dominant position in various markets that allow the acquisition of large amounts of data through the services provided (Gmail, Google Maps, Android) and in 2021 it achieved a turnover of 257.6 billion dollars“. According to the Google entity it would have hindered interoperability in data sharing, effectively compressing the right to portability, limiting the benefits that consumers could derive from the exploitation of information and hindering the ability of alternative operators to develop innovative businesses.
Siliprandi does not hide the difficulties of these years. “We have closed the 2021 budget at a break even point – He says – and then from the third year we will start a distribute margins to peopleas we promised“. But, he explains, “we have not had the affirmation of our business model, the data is difficult to obtain. We had to rationalize costs, not confirm two apprenticeship contracts and not advertise too much. From 2023 it must change“. Weople’s goal is to put the responsibility on the monetization of their data in the hands of users.
Rossini ironically notes that “Hoda was far too forerunner. But the GDPR is clear on portability, however the guidelines are strongly disregarded“. And at a European level “it goes in the direction of recognizing the role of intermediaries”To unlock the overwhelming power of the big techs. Regulations such as the Digital services act and the Data governance act provide for it. But also the guidelines on the right of access to data, approved by the Council of European Privacy Guarantors in January and subjected to public consultation, they recognize the role of “companies that provide services to allow data holders to make access requests through portals “. In their big data surveypresented in 2020, Antitrust, Privacy Guarantor and Communications Authority note that initiatives such as Weople “could serve as a tool for consumer empowerment potentially able to partially overcome the described limitations deriving from the current regulation of the right to data portability, in terms of contributing to the construction of a awareness by users of the economic value of their data personal, thanks to obtaining a remuneration for the use of such data by third parties“.
The Antitrust, which conducted inspections at Google’s offices with the help of the Finance Police, reiterates this in the provision against Mountain View: data portability “offers alternative operators the opportunity to exert competitive pressure on operators such as Google” And “can offer users the possibility of achieving the maximum economic potential from the use of personal data, also through alternative methods of exploitation to those currently practiced by the dominant operator“. Now Google has 60 days to respond and the Antitrust has given until June 2023 to establish a verdict. Siliprandi obviously hopes for an answer sooner: “We can build a new marketing, involving users, more inclusive, transparent and sustainable from a social point of view “. For Weople the game is still open.
.
[ad_2]
Source link
