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Instagram it has changed a lot over the years, and as platform boss Adam Mosseri says it has long since gone beyond its original size, and “is no longer a photo sharing app”. Part of the change was endogenous, internal to the drives of the Instagram community itself, and part instead – especially the most recent changes – has an external origin, attributable to the need to change pace to keep up with the disruptive success of TikTok.
In this sense, the launch of the Reels, two years ago, was a crucial moment: and now Instagram has announced that in the coming weeks any video that is less than 15 minutes long will automatically be published as Reel. However, in order for these to enter the favor of the algorithm, they must have a duration of less than 90 seconds: in this way it is much more likely that they can hurt among the “recommended”.
Furthermore, the possibility of remix anyone’s public photos, a bit like video. The feature will be active by default, but don’t worry: it will also be allowed to disarm it. Furthermore, the photos published prior to the introduction of the novelty will not be automatically made available to create remixes, even if it will be possible to make them usable by selecting them one by one, as well as it will be possible to choose which public photos uploaded on the platform following the introduction of the changes to subtract. at the.
The upcoming novelties also include the implementation of new templates to further facilitate the creation of Reels by preloading aurdio and clips, so you can simply add your own photos or clips to the video, the Dual option designed to facilitate the creation of reactions ( also taking advantage of the rear and front cameras at the same time) and layout to easily comment on the Remixes. In short, a whole series of innovations that aims to increase the life of the contents within the platform, inviting users to use, replicate and hybridize them.
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