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The soccer represents an important showcase for companies, e the tech sector is increasingly present in stadiums – we have seen it with Vivo who sponsored Euro 2020 and that we will also meet again at the Qatar World Cup at the end of the year. The same goes for i jersey sponsor, or the marks that appear on the shirts of the club teams. The last big blow in this sense was carried out on Manchester United who concluded a millionaire deal with Qualcomm to bring the Snapdragon brand on his uniforms.
The collaboration between Ronaldo’s team (at the moment) and the Californian company will have a multi-year duration, and will not be limited to the logo on the players’ shirts:
Bringing together the world’s most popular football club with a global leader in technological innovation, the strategic collaboration will lead to unique events and experiences for Manchester United fans at Old Trafford and around the world powered by the premium performance on offer. from Snapdragon platforms.
So sponsorship on jerseys and creation of ad hoc events for fans around the globe, but Qualcomm will also provide its know-how for implement mobile connectivity within the stadium (5G) so that fans can benefit from it.
These are the words of Don McGuire, SVP of Qualcomm Technologies:
We can’t wait to show Snapdragon to Manchester United fans around the world and be part of the new era of tech innovation at Old Trafford.
And what happens on the other side of the city? Nothing, for the moment, Manchester City is working to move (at least partially …) into the metaverse.
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