Content Creators come out of the regulatory shadow: the law recognizes them

For the first time in the history of the Italian Republic that of the Content Creator is a recognized figure. It was included in the annual law for the market and competition 2021, approved in recent days by the Senate. Thus, finally, with its biblical times, the Italian law through an amendment to the Competition Bill contemplates an activity that has existed in the economic system for years, a fundamental step to remove digital content creators from the gray area of ​​work to which they have been forced so far.

With the fast pace with which new forms of communication have been advancing for years, with TikTok and Instagram (which is thinking of “stretching” the photos) leading the way to dictate fashions and trends, Article 27 of the Competition Bill it awakens the law from its slumber by forcing the government “to adopt one or more legislative decrees” for “ensure the simplification of compliance and control activities, allowing the effective protection of public interests, as well as favoring the recovery and relaunch of economic activities”.

The next executive will have to:

• identify specific categories for digital content creators, taking into account the economic activity carried out
• provide for alternative dispute resolution mechanisms between digital content creators and related platforms.

From the first of the two points that concern the Content Creators it can be deduced that a special one will be established Nace code to limit the economic activity and therefore frame the figure also for contributory and fiscal purposes. The second instead aims to speed up the resolution of disputes that will inevitably arise between creators and platforms (the aforementioned TikTok, Instagram but also YouTube or Twitch, for example).

WFM or Web Marketing Festivalwho a year ago explained to the deputies through the creator Cosmano Lombardo the need for a legislative framework for creators, for their protection and for that of the interests of the digital economy.

The digital & tech sector can celebrate the first, important step towards the legal and fiscal recognition of one of the new professional figures that characterize it. […] The Creator Economy, as well as the startup world and in general the Italian digital-tech department that is driving our country, needs a turning point to continue playing this role, guaranteeing employment, contributing to digitization and not losing competitiveness at the level international. In order for this to happen, it is necessary to reduce labor costs, establish a National Contract for workers of digital-tech companies and startups, create ATECO codes for all the new professionals that have emerged in the last two decades and break down the contractual system to levels by adapting it to the mechanisms. current – commented Lombardo.

Credits opening image tirachard.