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Of Nikon Much has been written recently for some strategies related to the sector imaging and in particular the management of its camera product portfolio. On the one hand, in fact, we have the choice to move further and further away from the production of DSLR which will represent (by 2025) a small percentage of sales.
It now seems clear that the mirrorless they represent an obligatory choice to be able to remain competitive on the market. This way of thinking has led to the production of a camera like the Z 9 which represents a cutting-edge solution for the professional sector that does not seem to make one regret reflex cameras like the D6. Other less expensive cameras will also borrow some of the technology from the mirrorless thus providing the user with an experience that should be compelling.
It seems the strategy has led good fiscal results for the first quarter of fiscal year 2023 (ending March 2023). A good sign and a warning for the competition that the Japanese company could recover some of the ground lost in the last period.
Nikon’s fiscal results
As reported from the Japanese companyboth earnings and profits are growing year-on-year in the industry as well Imaging (which includes cameras and lenses) which was one of the most suffering. In particular, revenues and operating profit, only for this sector, touched the 61.2 billion yen And 13.6 billion yen with an increase in 22.4% he was born in 47.8% compared to 2022.
If you compare the numbers with the period of 2019 (non-fiscal), it can be seen that the operating profit is higher for the latter fiscal results by 10.1 billion yen (more than 75 million euros). In these terms we must consider that the expenditure for research and development to launch the new solutions full-frame mirrorless with Z attachment of Nikon (Z 6 and Z 7) have had some impact in the past.
Now, however, part of the costs have been reabsorbed, also leading to a drop in investments in research and development. This situation could change in the second quarter where Nikon he said he wanted to return to further investing in research and development to respond to the competition.
It must also be considered that the company has stated several times that it wants to focus on high-end cameras (for professionals and advanced amateurs) who have greater earning possibilities. For fiscal year 2023 (which we recall, it will close in March 2023), earnings should reach a total of 215 billion yen (+ 2.3%) while operating profits will reach 27 billion yen (+ 22.7%). ).
In general then it seems that Nikon he has chosen a path that is perhaps more extreme than other competitors but which, in his situation, has led to some benefit. If the company’s predictions are confirmed (and if the new products live up to it) there may be one “new spring” for the Japanese manufacturer.
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