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BWH Hotel groupa group active in the hospitality sector that also controls the well-known Best Western chain, announced that it has extended the use of centralized management systems based on the suite to all its structures Oracle Hospitality Cloud. The objective of the operation is to improve customer service and daily operations.
“BWH Hotel Group is one of the most important hotel brands worldwide, serving all market segments“, he has declared Alex Alt, General Manager of Oracle Hospitality. “Through this integration, Oracle extends its long-standing technology collaboration with BWH Hotel Group to enable the group’s hotels to move to the cloud and thus adapt to new needs, function more efficiently and better serve guests in a time of major changes in the industry and customer expectations“.
BWH Hotel improves operations with Oracle’s cloud solutions for the hospitality industry
BWH Hotel, one of the leading hotel groups worldwide, was the first company in the sector to integrate its central booking systems with the property management system of Oracle Hospitality OPERA Cloudbased on the platform Oracle Hospitality Integration Platform.
With this choice, all BWH Hotel facilities, which include chains such as Best Western Hotels & Resorts and SureStay Hotel Group, can rely on OPERA Cloud in order to improve their customer service and operations. This is because the connection between the booking system and the OPERA Cloud solution allows you to connect all the information on a single platform, also allowing you to organize workflows that can be configured on the needs of each individual hotel.
By adopting the platform, hotels will be able to reduce operating expenses, increase the efficiency of operations and optimally manage their staff. “We are committed to helping all of our facilities by offering access to the latest technology, and we are proud to partner with Oracle“, explains Greg Adams, Senior Vice President and Chief Digital Officer of BWH Hotel Group. “With Oracle we were the first global hotel chain to complete a native integration between our private central booking system and OPERA Cloud. Thanks to this integration, hotel owners today will be able to easily adopt modern and cloud-based Property Management Systems, to better manage their operations, increase revenues and alleviate the workload by reducing the stress of their staff.“.
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