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With a conference in IFA 2022 (Berlin) with the name “Embracing the Connected Future” HONOR reaffirmed its commitment to international markets and introduced its new product line, among which it stands out HONOR 70. On the occasion of the IFA convention, for the first time since the independence of the brand, the CEO George Zhao (in videoconference) e Tony RanPresident of HONOR Europe, in attendance, illustrated HONOR’s commitment to guaranteeing innovation and new open collaboration.
On the occasion of the conference, in fact, HONOR announced the launch of MagicOS 7.0of the new strategy Dual Flagship and the new products in the line up. HONOR also presented three new devices: HONOR 70, HONOR MagicBook 14 and HONOR Pad 8, the first HONOR tablet available outside of China.
HONOR 70
HONOR 70 the latest addition to the N series of high-end smartphones. The elegant device debuts with the Solo Cut mode, which allows users to easily produce vlogs that highlight a specific person in a group thanks to the integrated person identification technology. With the Dual Video StreamingHONOR 70 can record two videos simultaneously, one with a single subject and the other with the whole group.
There dual main camera of HONOR 70 includes a 54MP Super Sensing main camera with a large 1 / 1.49 “IMX800 sensor and a 50MP Ultra-Wide and Macro camera. The new smartphone powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X, delivering smooth performance and a responsive experience in a variety of demanding tasks, including video editing for vloggers on the go.
HONOR 70 the first smartphone of the HONOR N series with the latest interface HONOR Magic UI 6.1 based on Android 12 and available in a range of trendy colors, including Midnight Black, Crystal Silver and Emerald Green.
The Expert Imaging and Sound Association (EISA) has awarded the smartphone the EISA BEST BUY SMARTPHONE 2022-2023 award. EISA is a community of experts comprising over 60 of the leading consumer electronics magazines, websites and social media commentators from 29 countries.
HONOR 70 will soon be available in Italy on Hihonor.com : HONOR 70 will be available in preorder from 2 to 9 September in green, black and silver. For fans, the site will present a reserved area with various exclusive offers and a 50.00 discount coupon. It will also be possible to take advantage of the advantageous bundle to buy HONOR 70 together with HONOR Earbuds 3 Pro and a special cover.
It will be possible to purchase HONOR 70 starting from 9 September at the following price:
- HONOR 70 8 + 128G at 549.90
- HONOR 70 8 + 256G at 599.90
In addition, HONOR 70 will also be available on Amazon at a price of 549.90 in green and black versions.
HONOR MagicBook 14
Featuring OS Turbo for the first time ever on a HONOR laptop, the new HONOR MagicBook 14 offers significant improvements in battery life and up to 20.8% better energy efficiency than its predecessor. The laptop powered by a processor Intel Core i5-12500H 12th generation and configurable with a dedicated graphics card NVIDIA GeForce RTX 2050. With a 75Wh battery, HONOR MagicBook 14 offers up to 17 hours of battery life and supports fast charging to provide up to 3.5 hours of battery life by running productivity software after just 15 minutes of charging. In an elegant Space Gray colourway, HONOR MagicBook 14 will soon arrive in several European markets.
HONOR Hall 8
HONOR Hall 8 an all-round smart device addressed to students and young professionals. The launch of the tablet represents the completion of the brand’s global product portfolio; Consumers in selected European and international markets will soon have access to all HONOR smartphone and IoT product series, marking a new milestone for HONOR. The new HONOR tablet combines a 12-inch 2K HONOR FullView display with 87% screen-to-body ratio and supports a resolution of 2000×1200 pixels and 1 billion colors with eight built-in speakers to deliver immersive multimedia experiences on the go. The tablet based on HONOR Magic UI 6.1 with Google Play Services and equipped with a high capacity battery from 7250 mAh for connectivity that lasts all day.
Not just the only HONOR A IFA announcements. Presented during the HONOR keynote session at IFA, Gateway to the Future a new HONOR Talents initiative designed to enrich cultural heritage through the power of technology. In collaboration with ARLOOPA, HONOR challenged two renowned artists – Yunuene and Timo Helgert – to creatively reimagine the iconic Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. The AR experience is now available on-site in Speicherstadt and can also be viewed at home via the ARLOOPA app, offering smartphone users a new way to discover cultural treasures through immersive AR.
In Berlin, HONOR also presented the solution Spatial Audio. The technology enables the headset to produce expansive, cinematic 3D sound effects that create the sense of immersion needed for next-generation AR and VR experiences.
HONOR’s spatial audio was designed to offer a surround sound it’s a 3D audio through the headphones, using the accelerometer and gyroscopes of the earphones to track the movement of the user’s head, redesigning the sound field to offer users an immersive and enjoyable audio experience in all scenarios, such as movies, music and games. Thanks to the algorithm, it is possible to simulate the changes of the sound in its path from the source to the ear of the listener. These effects include locating the sound sources above, below, behind and in front of the listener.
HONOR’s Spatial Audio is the first to support sound externalization distance adjustment, allowing users to dynamically adjust the distance of virtual sound sources from 0.15 to 10 meters to satisfy a more personalized listening experience.
HONOR also presented MagicOS 7.0, a new operating system designed to deliver optimal performance through cross-platform and multi-device experiences. based on Android and PC and IoT operating systems, so devices with different operating systems can connect to MagicOS devices at the system level. In addition to the new user interface changes, MagicOS 7.0 will allow users to control a HONOR laptop, smartphone and tablet using a single keyboard and mouse. Thanks to this feature, users will be able to drag files from one device to another without any interruption and type texts on their smartphone or tablet with the laptop keyboard. MagicOS 7.0 will be officially announced in the fourth quarter of 2022.
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