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TCL has decided to continue doing things ‘big’ and in the frame of the IFA 2022 in Berlin it has showcased several screens characterized by diagonal of 75 inches and more. Roberto met in Berlin Nicola MicaliSenior Go to Market Manager TCL Italy, thus deepening the product characteristics and the strategy that TCL intends to tackle on the market.
We have already met the colossal live 98-inch TCL C735 QLEDof which to find our first contact at this address, but TCL relies heavily on more ‘manageable’ sizes, such as 75 and 85 inches, which can certainly find more easily space in consumers’ homes.
The 98-inch diagonal, however, allows you to bring the cinema experience into users’ homes: sitting about three meters away from the 98C735 screen is like being seated in the central seats of cinemas, having thehe same viewing experience as with a 60-degree field of view of a 30-meter screen.
Also TCL 75C935 and 75C835 Mini LED TV they are among the great protagonists of the fair, being able to reach 1,920 local dimming zones. These are models with which TCL wants to continue to fuel its success, which sees the Chinese brand in second place on the global TV market, with great success also in Europe: in Italy, TCL TVs have conquered the third step of the podium in terms of sales.
The TCL 75C935 and 75C835 Mini LED TVs are also equipped with very interesting features for gamers, in the face of the ability to offer low input lag and a variable refresh rate up to 144Hz.
Not only TV: TCL presents itself as a well-rounded company and at IFA it has shown its green philosophy and sustainability projects. Attention to the home is also great, with new air conditioning and air purification solutions, as well as roboot vacuum cleaners, washing machines, dryers and refrigerators.
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