Carne, the first city in the world in the world to ban advertising

The Dutch city of Haarlem It will be there first in the world to ban any type of advertising related to meat in all public spaces. The initiative is part of the broader Dutch government project of rreduce the consumption of meat and livestock farmswith a cut of a third of the total number of animals by 2030, to halve the concentration of nitrogen in the land and the emissions of greenhouse gases.

Haarlem, a city of 160,000 inhabitants located west of Amsterdam, will apply the ban starting in 2024, after adding meat to a list of products deemed capable of contribute to the climate crisis. Advertising will not be allowed on public transport, on the shelters or on the screens of public spaces in the city. The decision, reports the Guardianaroused protests from companies in the sector, according to which the municipality would stand “exaggerating in telling people what’s best for them.”

These accusations were answered by Ziggy Klazes, city councilor of the ecological party GroenLinks interviewed by the radio channel Haarlem105which argued that the administration is not banning meat consumption or dealing “Of what people cook or roast in their kitchen. If people want to continue eating meat we will not stop them, but we cannot tell them that there is a climate crisis and, at the same time, encourage them to buy products that are part of the causes of this same crisis“.

In fact, according to several studies also reported byUnited Nations Food and Agriculture Organization (Fao), greenhouse gas emissions from livestock farming would be around 7.1 gigatonnes per yearequal to approximately 14.5% of all CO emissions₂ due to humans. Furthermore, the environmental impact of farms is exacerbated by the destruction of forests, cut down to make room for pastures, and by nitrogen-rich fertilizers.