Socios, how the platform that combines blockchain and passion for sport works

The app owes its success toeasy and intuitive interface. Fan interaction occurs through surveys, VIP rewards, exclusive promotions, forums, games and contests. You can participate in marketing choicesat the design selection coaches and stadiums, but also the creation of various anthems and mottos, as well as challenges between players and having access to t-shirts and exclusive gadgets. The more the user is active on the app and participates, the more he has the opportunity to access rewards and experiences.

For teams, it’s a way to monetize and increase interaction with fans, acquiring data and avoiding the organizational and logistical problems that have always accompanied the management of the wildest and most passionate. Socios allows you to increase interaction even in times of lockdown and restrictions, but in our opinion it is also an interesting way to take advantage of the best technology in the world of sport. In addition to the aforementioned Inter, Astor Martin Formula 1 and the major Serie A clubs, they are now 164 in total i sports partners involved by Socios all over the world, not only teams, but also Federations and Leagues.

The company employs 240 people in 30 statesboasts over one and a half million members, while fan tokens in 2021 generated over $ 150 million in revenue to share with partners. “I love interacting with clubs in this way. I got in touch with Socios because he intrigued me about the writing on team jerseys. I don’t do it for economic investments, but for the passion for football. Socios allowed me to deepen some dynamics of new technologies that I did not know”, Testifies Alessandro Gastaldello of Venice, the other of the two fans chosen for the F1 and Football combo experience.

“I find it a very nice initiative, the world is moving in the direction of technology, generations change, you have to keep up with the times, the system is immediate and intuitive- explains Marco Materazzithe sample now part of the Inter’s Legend programspecial guest and icing on the cake of the day for the two token-fans. Don’t forget that the soccer it has always been linked to money, perhaps even more so now ”. The former footballer is not wrong in fact, but in this case the money is that of the fans who use Socios not as a form of investment, but for football faith. In return they have the opportunity to be even closer to their idols and participate in the life of the teams, our impression is that we are only at the beginning and that the possibilities of the platform are still to be explored.