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Netflix was not impressed by the drop in subscribers suffered in a conspicuous manner in the first phase of 2022 and seems rather optimistic about the future trend, thanks to the imminent arrival of the new low-cost subscription plan added by advertising.
The confirmation had come only last June from the words of the same CEO of Netflix, Ted Sarandos, who had indicated the beginning of 2023 for its introduction. But then in recent times a certain haste has emerged from the company, perhaps thanks to the similar move that will be made by the competitor Disney +, but in advance (we are talking about December 2022).
Sources close to the company have even indicated in November the possible debut month for the Netflix plan with advertising, and although there is not yet the official, this move would not surprise that much. The streaming giant lost 200,000 subscribers in the first quarter of 2022, and efforts to try to compensate for the losses by increasing subscription costs have largely backfired as even more users have been driven to cancel their subscription plans.
Now that there are new competitors at stake, among which the most recent and dangerous is definitely Paramount Plus (since yesterday also available in Italy), an early change is needed and this seems to be the trend at the end of the year.
It was initially said that, despite everything, there is an atmosphere of optimism within the company. Preliminary projections were thus made, which suggest that with the new version supported by advertising the streaming service could add an additional 40 million new viewers by 2023. The indiscretion comes from the Wall Street Journalwho reports having spoken to a Netflix spokesperson, who is also the protagonist of a quotation mark that we propose to follow.
“We are still in the early stages of deciding how to launch a more affordable, ad-supported level and no decisions have been made.”
The projection ratio cited by Wall Street Journal , considers a document shared between Netflix and its advertising partner, Microsoft, aimed at its prospective buyers of ads to be placed on the service. Netflix has thus provided its projections for the new “unique viewers” in selected markets where it will launch its ad-supported plan.
These suggest that out of 40 million new users, as many as 13.3 million should come from the United States, while the rest will involve countries such as Australia, Brazil, Canada, France, Germany, Japan, Korea, Mexico, Spain, the United Kingdom and of course also Italy. It has also been said by Netflix that the platform could catch up an additional 4.4 million unique viewers globally by the end of 2022.
In the meantime, everything is ready for the new annual event, Tudum, dedicated to fans and during which many new features will be unveiled on the content side. Last year’s appointment was followed in streaming by over 25 million users and an even greater success is expected during the next appointment. Tudum will be held on September 24th and here you will find more details.
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