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In difficult times we can also witness radical changes in strategies. The last example is that of the brand linked for many years to the world of photography and the image that now also embraces that ofaudio and music with the new environment Polaroid Music. A new land to explore to try to intrigue users who still know the brand.
Music it is a single proposal which, however, develops into different objectives and which therefore include a physical part (such as Bluetooth speakers) but also a dedicated streaming service and finally a developed application ad hoc. Polaroid from this year it will no longer be linked only to instant development cameras, like Now +(or related) but much more.
The news of Polaroid Music
According to reports, the manufacturer has announced a new line of Bluetooth speaker which differ in four models with different characteristics and which focus on colors to make them appreciable by all types of users. It starts from the smallest e less expensive P1 Music Player (available in blue, black, red and yellow) which has a price from 59.99 euros and then move on to P2 Music Player which instead reaches i 129.99 euros (in blue, black, red and yellow colors).
For users who want more powerful speakers (but also a bit bulkier and more expensive) go up to P3 Music Player from 189.99 euros (with the colors blue, black, red and yellow) and then finish with the P4 Music Player (in black or yellow) which instead has a price of € 289.99, which is the most powerful and expensive of all. As explained, for Polaroid Music a design that recalls the stereos of the past has been used, adding the notes of color and of course functionality in step with the times. The sale will start from 4 October until 31 October on the Rinascente website, in the physical store in Milan and finally on Nital.
The reference to the world of photography is given by a red dot that recalls Polaroid instant cameras so as to maintain a thread with the producer’s past. There is also an analog dial that is used to change the station on Polaroid Radio without taking it in hand smartphone.
Just as far as Polaroid Radioof the ecosystem Polaroid Musicis the heart of the platform and can be run via the app or via the Web. The producer involved artists, DJs and editors to create stations with their songs in what is defined “an experimental version of a web radio”. There are currently five free (and ad-free) FM stations.
Oskar Smolokowski (President of Polaroid) explained “Great musicians and photographers are able to capture what we are not always able to express in words. They make us ‘feel’. We are new to the world of music, but we want to bring all the color and emotion possible into this sector. excited about this new chapter in our history, but of course we remain committed as always in instant photography as well“.
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