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Sky announced the renewal of the partnership with Formula 1becoming the official broadcaster of the major formula of motorsport until 2027. Also in Italy, therefore, F1 will be on Sky for at least another 5 years, with all race weekends exclusively, from free practice to the Grand Prix, both on Sky Sport F1 and on NOW in streaming, with a selection of GPs live also on TV8.
In Italy Sky will continue to offer its services to tell the story of F1, broadcasting the GPs also in 4K. Sky Sport F1 will continue to be the channel dedicated to F1 in all the countries where the broadcaster is present, also broadcasting content relating to Formula 2, Formula 3 and Porsche Super Cup. Thanks to the partnership, Sky confirms its commitment to spreading the Formula 1 towards a new audience which, compared to previous seasons, has more women and younger people.
Sky, partnership with F1 renewed until 2027
In all the countries where Sky is present, the 2022 season has already beaten i audience record and, according to the data released by the company, in Italy this year it is being registered a growth of 20% average audience compared to the previous season, and the Saudi Arabian Grand Prix last March was the most watched GP in the history of Italian pay TV, with an average of 1 million 937 thousand spectators. Furthermore, on Sky and TV8, the Italian Grand Prix of Monza in September was seen by 4 million 781 thousand average spectators with a 39.9% share.
“Formula 1 continues to break audience records on Sky, with millions more people watching F1 in every country where Sky is present, ratings driven by the presence of younger fans and a female audience, which is fantastic for this reason. sport, “he commented Stephen van Rooyen, CEO of Sky UK & Europe. More than 80 countries will be able to continue to enjoy our world-class coverage and the complete Sky Sport treatment dedicated to one of the most exciting sports in the world. “
also intervened Stefano DomenicaliPresident & CEO of Formula 1:
“We are incredibly proud of our long-term partnership with Sky and are delighted to announce that we will continue to work together, with a very important commitment from Sky. From the very beginning of our relationship, we are both committed to bringing fun, excitement and stories of Formula 1 to our traditional fans, while engaging a new and more diverse audience. Formula 1 has seen tremendous growth in recent years and I can’t think of a better partner to continue reaching our fans. with dedicated, expert and in-depth coverage. Sky not only offers fans live coverage, but also a host of behind-the-scenes access and content that brings F1 to life. We are excited about the future of the partnership and the journey of Formula 1. ” .
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