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It will have happened to us sometime to take a look at the page “Who we are“of a company to get a more precise idea of the organization, perhaps also to test in a certain sense the seriousness and the level of reliability. Well, you have to be careful because apparently the team – or it staffcall it what you want – it could be invented from scratch.
Of course, presenting yourself with photos of the people who work in the company – perhaps with a good appearance and a reassuring face – can be a good business card, but if it turns out that there are many cases in which we turn to artificial intelligence to invent everything … then the trust is decidedly less.
Informa Systems has a truly complete staff. Too bad that these employees are all fruit of the imagination of artificial intelligence …
Business Insider discovered a number of companies that relied on software Generative Adversarial Network (GAN) to create (fake) photos of (fake) people who “work for us”, so from give the impression that the staff are well populated and that the company has a solid structure. The doubt came when we analyzed the images of people with only one earring or even with the shaving of the face … in half.
A manager of an Austrian company who used this ploy admitted that in doing so “we inform you that it is a great company of professionals“After a few months all the photos disappeared and the organization even changed its name.
A fraud? In part, yes, but with this you don’t want to steal anyone’s identity but simply show yourself bigger and stronger than you really are. “They are designed to impersonate everyone, to imitate the fundamentals of the human aspect with increasing fidelity“, explains Evan Ratliff of Insider. And the more AI improves (and here we could cite many cases), the more this type of solution is likely to spread.
And so from a bogus business a real business is born: in fact, realities are proliferating who deal with finding fake images on companies’ websites.
Credits opening image: Pixabay
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