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Amazon has his first criminal complaint at European level was presented in Italy and its first civil case in Spain against the activity of the suppliers of fake reviews. These two proceedings, along with ten other new lawsuits recently launched in the United States, aim to identify and block traders who currently manage more than 11 thousand websites and social groups that feed the counterfeit market reviews on Amazon, and other online stores, in exchange for money or free products.
“Securing these evildoers to justice through legal actions and criminal charges is one of the initiatives with which we protect customers so that they can shop with confidence“said Dharmesh Mehta, Amazon’s vice president of sales services first criminal complaint of Amazon, filed in Italy, targets one of the leading fake review providers in the country. The identified operator would in fact have created a network of people willing to buy products on Amazon and post 5-star reviews in exchange for a full refund of their purchases.
Likewise, the multinational presented its first civil complaint in Spain against another provider of fake reviews, Agencia Reviews, which allegedly carried out similar practices to the fake reviews operator reported in Italy. In addition, Amazon also sent letters of formal notice to five websites, based in Germany, which directed visitors to other such operators. All five websites have since decided to discontinue this business by signing a termination confirmation letter.
Amazon has created a dedicated team of investigators, lawyers, analysts and other specialists to counter the phenomenon of fake reviews, globally, by tracking suppliers and taking legal action against them. However, according to the company “To permanently eliminate fake reviews, they are necessary continuous collaboration and investments throughout the sector. Amazon continues to seek the assistance and support of other industry players, as well as government agencies, regulatory bodies and law enforcement agencies to improve detection and increase enforcement actions against fake review brokers. “
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