Elon Musk bought Twitter: the cuts start from the top

After months of constant back and forth, Elon Musk has finally completed the Twitter acquisition just as revealed by internal documents that emerged in recent days, concluding the $ 44 billion operation.

Musk’s entry to the top of the famous social network led to gods immediate changes in the internal structure of Twittersince the billionaire has immediately fired the most important figures who until a few hours ago held the most important positions in the company, including the now former CEO Parag Agrawalwho succeeded Jack Dorsey last November.

There scissors Musk’s also hit the CFO Ned Segal, the head of the legal team Vijaya Gadde and the general councilor Sean Edgett. In short, it was a real one reset of the upper floors that now leaves many positions open that will have to be occupied over the next few hours, starting with the position of CEO on which there is still the utmost confidentiality about who will hold it in the Musk era.

It seems averted, at least for the moment, the heavy cut of 75% of employees that Elon Musk had hypothesized a few days ago, but it remains to be understood how the platform will evolve now that it is preparing to become a private company. Meanwhile, the new owner has formalized the closure of the operation with a simple and effective message: “the bird is freed“,”the bird is released“, reads as the first tweet on his personal page.

the bird is freed

– Elon Musk (@elonmusk) October 28, 2022

In addition to the effect message typical of the character’s nature, Musk has also published a more articulated tweet (adding 3 screenshots of notes) in which he addresses the advertisers of the platform, from which some particularly interesting aspects of the operation emerge.

The first concerns the fact that Musk continues to claim to have made the acquisition without thinking of a particular economic return, but only because of his love for humanitysince it deems it necessary to have a digital place where everyone can debate freely.

In saying this, Musk stressed, however, that this will not turn Twitter into a place where total anarchy will applywhere everything can be said without consequences, but which will continue to be comply with the laws and that the ultimate goal is to offer a warm and welcoming place for everyone.

The speech also deals with the theme of advertisingwhich according to Musk can be considered useful and informative when it is relevant, while it becomes spam when it adds nothing and has little relevance to the context, a sign that this tool will continue to be present on the social network, but it is possible that in the future there there will be news regarding the type of ads that will be displayed.

With the acquisition of the last few hours, a historic passage is made for the world of social media, since no such high-level platform has ever been owned by a single person, not even the companies of the Meta group. It will be interesting to see how a single private individual will be able to manage a tool that today has become central to communication in various social spheres, including the political one, for many countries.

To understand in which direction we will move we will have to wait for the first appointments in the vacant key roles. This will be the first step in getting an idea of ​​how Musk intends to exert control of him on Twitter.