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Also in 2022 Interbrand’s ranking of the most valuable brands of the year is dominated by the tech giants, however, there are some movements in the top that are worth reporting. In the meantime, it will come as no surprise to know that Apple remains steadfast in the first position, with growth of as much as 18% compared to last year and an overall value established at 482.2 billion dollars, while Microsoft manages to overtake Amazon and take second place. The Redmond giant grows by 32% for a total of 278.3 billion dollars in value, with Amazon following less than 4 billion dollars away, for a growth of 10%.
Google remains stable in fourth position with a growth of 28% and over 251 billion dollars in value, while the top 5 is closed by Samsung with 87.9 billion (+ 17%). However, it is worth noting that the ranking is by brand, not by company, and therefore the same owner can be present multiple times – for example Google and YouTube, Facebook and Instagram, Microsoft and LinkedIn, Volkswagen and Audi, BMW and Mini, and etc.
Speaking of the Meta brands: Facebook slips to 17th position (one of the few in red, -5%) and is overtaken by Instagram, which moves to 16th. The top 10 ends with two car companies, namely Toyota and Mercedes, plus Disney, Nike and Coca-Cola (not in order). It is interesting to note Tesla in twelfth position – and since we are on the subject Musk, Twitter is not in the top 100. Interbrand notes that generally the global trend is one of growth: the average value of the brands has exceeded 30 million dollars, while the total sum has broken through the 3,000 billion mark. dollars, another all-time high. That’s an increase of around 16% over the previous year.
Other noteworthy tech brands include IBM and Intel in 18th and 19th position respectively, with Adobe following in 21st; PayPal, Sony and Netflix close the Top 40. Airbnb is 54th while eBay is 60th, while Nintendo and Spotify are 68th and 70th respectively. There is also room for HP (62 °), Xiaomi (84 °), Huawei (86 °, incredible considering the Ban) and Canon (97 °). As for the Italian brands, the first is in thirtieth position and is actually … French-owned: we are talking about Gucci, which is part of the Kering group, which we find in thirtieth position. Further down, in 75th, Ferrari is placed, while Prada is in 89th.
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