Startup, 2 Italians who do business with sport

Noisefeed And SportClubby are two Italian sports startups destined for international success, capable of intercepting the real needs of the sector. Noisefeed is a kind of news agency specializing in the football industry who works for teams, prosecutors and communication agencies. SportClubby and the definitive management for any type of gym, riding stableclub and sporting activity that requires reservations.

Noisefeed

“Noisefeed it was created to distinguish useful and correct information from noise. In 2017 we turned to those who deal with communication in soccer then with the lockdown we have turned and today we aggregate global news from over 400 thousand verified sources to help presidents, teams, trainers, prosecutors, insiders, in short, in making decisions“, explains a Wired the founder of the startup Nicolò Cavallo.

Yes, but what information, news? In principle, the professionals of the sector need to know, if not before at least simultaneously with the press, the news concerning their assets – the players, in fact -, statistical data and above all anything related to health, injuries and critical issues. physical.

There are two plans: one concerning the communication control and the other concerning the investment management. The first is closely related to the new marketing dynamics that have transformed footballers into influencers. On social media they share their life, purchases, passions, whatever. In some cases it is an advantage, in others a boomerang for companies. The owners therefore want to be informed, to stay on track. The second is to expand the medical information dossier related to a potential new player to purchase. “Medical records are dubious in some cases, so companies prefer to turn to us for full reports. Type of injury, severity, recovery days and other details“, emphasizes the manager.

And so a scout even alone directly from your smartphone can log into Noisefeed and learn all the history of the budding champion or the old oak he is watching. On the other hand, a club can evaluate whether it is worth investing in a player who has suffered many injuries to the same joint or know exactly which aspect to investigate during the medical examination, which is usually done during the purchase phase. “The reality is that until yesterday you were almost buying a pig in a poke. Today you can know every detail and after the investment how to manage the athlete and his possible ailments“, adds Cavallo.