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Disney +, in the wake of Netflix, decides to raise the prices of its subscriptions and to do so he decides to introduce a new plan with the inclusion of advertising. At the moment the company has announced these innovations only for the American market but it is clear that the distribution and renewal of the subscriptions will also be available in other countries in the near future. Italy included. It is still clearly unclear which countries beyond the US will see a price tweak but it is possible that Disney’s streaming service could raise prices and introduce new plans with advertising everywhere.

Disney +: here are the new Basic and Premium plans

According to the Disney + official support page, from next 8 December users will find the opportunity to take advantage of two subscription plans: the Basic and that Premium. The difference is very easy to guess:

  • Disney + Basic:it will cost $ 7.99 per month but includes the introduction of advertising
  • Disney + Premium:This plan will increase from $ 7.99 per month and $ 79.99 per year to $ 10.99 per month and $ 109.99 per year. With this plan, subscribers will be able to stream Disney + (ad-free) and download offline content to watch on the go

For an immediate comparison know that at the moment in Italy the price of Disney + of 8.99 per month or 89.99 per year for a single subscription that allows you to see all content without advertising and even offline. And remember that initially (March 2020) when the platform arrived in Italy, the annual subscription was charged 59.99 then increased to 69.99.

What happens to old subscribers? In this case, you should know that, as mentioned, the new prices will be effective from next 8 December and this means that for those who already subscribe to the platform, they will have the opportunity to change their subscription by choosing between Basic and Premium according to their needs. if you have not yet subscribed to Disney +, you can always do so by choosing one of the two subscriptions starting from 8 December 2022. Clearly the new prices will come into effect starting from 8 December 2022 for new subscribers and from the first billing date, always at starting December 8, 2022, for existing subscribers, so if you are new subscribers you can get the previous price if you sign up by December 7 for one month.

Disney +: how much publicity will Disney + release on the Basic?

Disney + has released a specific page (currently accessible only if you set the USA as the country) which indicates how much advertising users will actually encounter if they subscribe with the Disney + Basic. In this case, know that the company intends to send announcements during movies and programsThe same ads will typically show before the video starts and during playback, similar to what you’d expect from commercials during a traditional TV broadcast.

Clearly it will not be possible to fast forward advertising breaks even if these will not be present on all the contents displayed with the child profile and on some contents such as those of Disney Junior, in the contents for the under 7s and in the contents that have been downloaded, which in any case in the Basic plan with advertising will be impossible Do.

In short, it is not clear how many and how long the commercials on the Basic version of the new Disney + will last unlike what is explicitly declared by Netflix with its new “ basic plan with advertising ” in which the company has declared an advertising interval of about 4-5 minutes of advertising on average per hourof contents viewed with a will last between 15 and 30 seconds(before and during movies or TV series episodes). There is no mention of the resolution either to which the Disney + Basic plan will be provided, which we assume (or perhaps we hope) will still take place in 4K like the Premium one.

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