TV broadcaster 8 Mont-Blanc has chosen DJI devices to shoot some services

A small one French television broadcaster call 8 Mont-Blanc chose to employ several devices made by DJI to be able to carry out its services in a simple and fast way so as to be able to reduce costs but also remain competitive against the largest broadcasters and with more means at their disposal. A possibility that could also be adapted to other conditions and situations and not necessarily the world of traditional television.

The Chinese manufacturer, known above all in the field of drones, has collected this experience gained in France to show the potential of its products in areas that would usually require different tools with other budgets and a whole series of additional costs. This experience also gave birth to something similar to a “bts” (behind the scenes) to show the new reality of 8 Mont-Blanc.

DJI and 8 Mont-Blanc together for local television services

The manufacturer’s attention has focused on providing tools suitable for use in a local TV channel and in particular the section dedicated to sports outdoor. The experience was summed up by the words Run. Movie. Stream. and in particular to what could be filmed during the competitions of trail running which is gaining more and more success over the years, gathering a large number of enthusiasts (thanks to the right union between physical effort and landscapes).

To best capture the experience, solutions created by DJI such as the well known Osmo Mobile, Osmo Pocket and Osmo Action. These devices were employed by the participants to capture images using image stabilization and compact size. Greg Vollet (head of a division of Salomon) said “The craze for trail running and the growth of our business for our trail running shoes follows the curve of sharing images on social media, which are easily captured, stabilized and with excellent quality, thanks to tools like DJI Osmo Mobile”.

Just sharing content, not just about socialhas also become important for companies such as 8 Mont-Blanc. Pierre Boucaud (broadcaster director) said “In order for our channel to stand out and interact with the audience, we have to be creative and choose the best solutions that meet the expectations of the audience. The professional television industry is quite conservative, so we had to learn to become a laboratory of constant innovation. This allows us to produce better images and reduce our production costs, while increasing our audience and our revenue “.

This has meant investing in products such as Mini 3 Pro, Mic, RS 3, Transmission And FPV. To follow the various steps of the race of trail running a few lightweight equipment was therefore thought of to create one “television studio” outside. An important advantage is also given by the cameramen who are all experienced runners so that they can follow the participants (thanks to Osmo Mobile And a 5G smartphone live streaming is thus possible).

For shooting from a different point of view, drones such as FPV and Mavic are used in addition to the Smart Controller. The video streams are sent to the studio and the director can choose which image to show and at what time, even through direct social. According to Boucaud this digital transformation approach has been a success for 8 Mont-Blanc ensuring greater competitiveness.

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