Rent4You reinvents services and experiences that satisfy new desires and needs

In recent times, the shared mobility sector has evolved by leaps and bounds, rapidly adapting to meet consumer needs for more sustainable, flexible and cost-effective transport.

The companies of car rent they have therefore promptly transformed into service providers leading the transition to a more modern and energy efficient mobility ecosystem.

The concept of ownership linked to the means of transport is gradually becoming obsolete, especially in large cities. While digital natives are already oriented towards new business models, the technological revolution today offers the opportunity to take advantage of alternative transport solutions.

First of all, the long-term car rental, which reflects precisely the most recent needs of customers, freeing them from the worries that arise from the tasks related to maintenance and repair costs or the depreciation of the value of the vehicle in the case of owned vehicle.

And it is precisely in the direction of greater attention and a more attentive listening to the final consumer that he is moving Rent4You, historical operator in the sector and reference partner for various categories of stakeholders such as individuals, entrepreneurs and fleet managers. Its users can access a full range of brands and vehicles based on their needs and preferences with the guarantee of safety and maintenance included in the price of the service and without the risk of unpleasant surprises.

The company is focusing on long-term car rental systems with a wide choice, fast and that respond in various ways to the wishes of consumers. The Italian market, moreover, appears strongly oriented towards the future of mobility, as demonstrated by a recent analysis by UNRAE (acronym for the National Union of Foreign Motor Vehicle Representatives). During the first six months of the year, the contracts entered into for the rental of long-term motor vehicles in our country they grew by over 11 percentage points, with a peak of + 15% in the private segment.

Moving within such a lively and dynamic scenario, Rent4You has chosen to take advantage of new technologies such as Artificial Intelligence and the birth of the Metaverse with the aim of improving the user experience and simplifying car rental through a personalized and smooth service. The improvement plan includes the creation of Rentaan automation tool that transforms the interaction between the company and customers without sacrificing the indispensable human touch.

Renta by Rent4You is the first Empathic Virtual Assistant in the long-term rental sector able to reproduce the physiognomy, tone of voice and typically human movements, and to establish a relationship with customers based on listening and effective communication. It is a multimodal avatar designed through technology Algho by Quest-It for the Metaverse, the 3D virtual world focused on social connection, where users can interact as in reality.

Anyone wishing to can experience the overall quality of assistance that uses virtual reality on the operator’s site, by contacting the virtual assistant to request all the necessary information and find the car that best suits your needs.

The challenge is to bring amore human experience than that provided by traditional chatbots. Renta is in fact available 24 hours a day and is able to converse with extreme naturalness, to respond quickly and to foresee the questions of the people who turn to the assistance service to find their way around the hundreds of proposals available on the Rent4You website.

All this was possible thanks to the foresight of the car rental service provider, at the forefront of adapting to the changing landscape of mobility with increasingly intelligent and connected proposals. Customers who rent a car want an experience digital-first that combines the flexibility of virtual interaction with the convenience of purchasing the product online and the personal advice of an assistant.

The way forward is the one that leads to direct interaction, flexibility, convenience and solutions that integrate real and virtual. After all, with the progressive spread of eCommerce and with the transformation of expectations related to the brand experience, now is the time to reimagine the experience of supplying cars.