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The new edition of Wired Trends 2023the project of Wired Italy in collaboration with Ipsos, which aims to tell the innovation trends that will characterize next year. A taste of the future to come, with a series of digital meetings, from 29 November to 1 December 2022dedicated to various topics: mobility, fashion, foodsustainability and digital transformation. While also maintaining the digital part, the sixth edition of Wired Trends will have again a physical declination at the Luiss Hub, in via Massimo D’Azeglio, in Milan.
The historic moment we are experiencing, characterized by a global geopolitical, energy and climate crisis, by inflationary risks and possible returns of the pandemic, confronts institutions, companies and citizens with the challenges related to the management of uncertainty and the definition of a shared, accessible and equitable trajectory of social development. A context that requires rethink the collective approach to employmentconsumption, sustainability and equality.
The project, realized again this year with the scientific collaboration of Ipsos, world leader in market research, wants to analyse, together with various guests, has the objective of analyzing the transformations taking place in some sectors which are fundamental for development and innovation. The first date will have as its theme the mobility and it will be held November 29 from 9 to 13. Among the topics addressed were the infrastructure investments linked to the National Recovery and Resilience Plan (Pnrr), the transition to sustainable mobility also in public transport and the new technologies that allow the transition to electrification. The works will be opened by the managing director of Ipsos Nicola Neri, with a speech that will present the results of the Global Report 2023 by Ipsos, the research conducted in 38 countries all over the world which aims to tell the emerging trends of 2023.
Mobility
It will be instead Chiara Ferrari, lead of Ipsos Public Affairs, to go into detail on the trends on the subject of mobility. Aspects they will discuss: Enrico Giovannini, co-founder of Asvis and former Minister of Infrastructure and sustainable mobility in the Draghi government, the director of City Futures of the Mic-Hub Federico Marcantogniniwho will give a visionary speech on how technology and design can contribute to rethinking mobility, Silvia Bodoardohead of the Electrochemistry Group of the Polytechnic of Turin, engaged in battery research who do not use lithium, Darya Deliyevaprogram director of Italvolt, a company engaged in creation of the first Italian Gigafactorywhich will be built in Piedmont where the Olivetti factories were located, Gabriel Grearesearcher at research center Green (Centre for research in geography, resources, environment, energy and networks) of Bocconi, where he deals with transport economics, Paul Marinigeneral manager of Icapgroup and sole director of Tecnobus, Ivo Roberto Cassettamanaging director of Fnm and Michele Crisci, managing director of Volvo Car Italia, who will talk about the most advanced technologies applied to the design of cars that will contribute to making the mobility of the future sustainable.
Fashion
Instead we will talk about fashion in the morning of November 30thfrom 9 to 12, in an appointment that will tell the impact of digital technologies on the sector and the challenges posed in terms of sustainability, starting with the European legislation on the end of life of clothing. To open the works will be Silvia Andreani, client officer luxury fashion & beauty of Ipsos, who will illustrate the emerging trends in this sector. Following, Valentina Visconti Prascamanaging director of yoox, will tell the story of the company’s transition to a hybrid operating model (marketplace), designed and launched in order to continue to offer its customers the best possible shopping experience.
They will intervene later Glory Maria Cappellettieditor of Large of iD.co Italy and editor in chief and creative director of Red-Eyethe first magazine dedicated to world of the Metaversethe brand strategist and author Andrew Batillaone of the most important figures involved in the promotion of Made in Italy, Giusy Cannonefashion tech and sustainability investment expert and managing director of Fashion technology accelerator, who will talk about what drives investment choices in fashion startups; Francesca Romana Rinaldidirector of the Monitor for circular fashion of the Bocconi Sustainability lab and co-author of theResponsible fashion company, the co-founders of Lablaco, a digital platform created to push the fashion sector in the direction of the circular economy and promoters of the Circular fashion summit, Eliana Kuo and Lorenzo Albrighi, Matteo Ward, CEO and co-founder of Wrad, the Italian startup that has l aiming to make the fashion industry sustainable, the co-founder of Haelixa, a spinoff of the ETH Zurich who invented a traceability system of yarns, Michela Puddu, Walter D’Aprile, the co-founder and managing director of the creative and communication agency nsswhich through its platform tells the trends of the moment in an international language before they become mass phenomena.
food
Instead we will talk about food in the afternoon of November 30thfrom 13 to 16:30, in a
appointment dedicated to how one of the vital sectors of the Italian economy and of the made in Italy is changing between new technologies and innovative cultivation techniques, between communication and investments. It will be to outline the trends that animate it Enrica Tiozzo, senior client officer of Ipsos, called to talk about the emerging issues and needs of the sector. During this appointment they will speak the chef Enrico Bartolinistrong of 12 Michelin stars who make him the chef most starred in Italy; the communication expert and food guru Philip Polidori, who, in addition to collaborating with the most important restaurants and chefs in the world, has curated the food court of the Jova beach party; Victoria Brambillageneticist engaged in plant improvement also through biotechnological tools including Crispr and scientific popularizer who, together with the Seta group, is responsible for bringing the debate on biotechnologies in Italy back to a scientific level, the founder of the private investment company Gerber-Rauth, active in the sector food and ‘milk’ made with the technology of precision fermentation (microbial fermentation), Christian Picler; the investor of Plug and Play Tech Center Antonio Grifoniwhich concentrates many of its strategic activities in the foodtech sector; Martina Liveranithe founder of the magazine food storagethe first independent Italian bookmagazine distributed in Europe, the United States and Japan which talks about food from a new angle, intersecting human and gastronomic narratives; Anthony Celliemanaging director of Fiere di Parma, the structure that organizes Cibus, an international reference event in the made in Italy agri-food sector and Cibus tec, in joint venture with Koelnmesse, which ranks among the most innovative events to talk about innovation in the field of technologies food.
Sustainability
The last two episodes, on the bill December 1stare dedicated to sustainabilityfrom 9:30 to 12:00, and at digital transformation, from 1 pm to 4.30 pm. They will speak on these issues Andrew Alemannopartner of Ipsos Strategy3, who will illustrate the emerging trends in terms of sustainability, the co-founder of ènostra, a cooperative supplier of energy from renewable sources, Gianluca Ruggieri with whom we will talk about energy communities and the distribution of energy from renewable sources, the general manager of Erion compliance organization, Daniel Bonatowhich will illustrate the opportunities related to waste recycling from electrical and electronic equipment.
Digital transition
It’s still Ilaria UgentiService Line Leader Corporate Reputation Ipsos, called to present trends in the field of digital transition, Alfonso Fuggetta, CEO and scientific director of Cefriel, a company founded by the Milan Polytechnic that deals with digital innovation, research and training, Matthew Longardicreative director of Reframe vr, the only Italian production house that deals with Xr narrative interactive content for museums, institutions and companies, Marco Taisch, professor at the Milan Polytechnic and president of Made, a digital factory that supports companies in transition path to industry 4.0 and many others.
To register for one or more appointments at the link https://trends2023.wired.it/registration-wired-
trends-2023/
.
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