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Ferrari confirmed to stopped accepting orders, at least for the moment, for its new Purosangue SUV. The reason? The huge success it achieved and which led to a real boom in orders. We had already talked about it in the past when Maranello stated that there was a risk of not being able to satisfy all requests.
Now, a few months after the presentation of this new model, Enrico Gallierahead of marketing and sales of the Prancing Horse, confirmed that Ferrari is no longer accepting orders and that customers will have to wait up to two years to be able to garage their Purosangue.
It’s no secret that we stopped taking orders and there was already ample interest without having delivered a single car. We made a decision that we believed was consistent with the positioning of Ferrari and the model.
For the production of its new SUV, Ferrari has adopted a very specific criterion. Maranello wants preserve exclusivity of this model and therefore does not intend to make it a “VolumeMaker“. Therefore, the manufacturer does not intend to focus on quantity. The car manufacturer had already made it known that the Purosangue will not represent more than 20% of total annual sales. Against this success, there will be no increase in production, again with the objective of preserving the exclusivity of the car.
As far as orders are concerned, priority will be given to existing customers. Only later will it be the turn of the others. The Purosangue caused a lot of discussion, even before its official debut. Many admirers of the Italian brand turned up their noses at Ferrari’s decision to offer an SUV. However, despite these criticisms, there has been a real boom in requests from customers.
Recall that the Ferrari Thoroughbred adopts a naturally aspirated V12 with a displacement of 6.5 litres able to deliver a maximum power of 725 hp at 7,750 rpm with 716 Nm at 6,250 rpm. There maximum speed reaches 310 km/h, while it takes 3.3 seconds to go from 0 to 100 km/h. The price? It starts well 390 thousand euros.
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