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Like it or not, TikTok is among us and is here to stay. From ballet app to marketing tool the step is shorter than it seems: thanks to the observation and analysis of millions of videos and conversations, likes and comments, the ByteDance’s social network offers an open window into what Generation Z is talking about and perhaps anticipates its diffusion to the wider public of other social media, television, newspapers. This happened in 2022 in the case of artists, fashions and obviously idioms and catchphrases (italics docet). If we consider that the app has passed, in one year, from 9 to 17 million monthly users in Italy it is easy to imagine that it is not just the very young and that the speed of diffusion of the trends that emerge is more than understandable.
“The following trends are those that, in our country, are widespread and mostly incomprehensible to those who do not frequent the platform or the world of teenagers assiduously”, explains Andrea Boscaro, founder and partner of the training and consultancy company dedicated to digital marketing The Vortex. TikTok is not for boomers, so. However, as soon as one comes to realize the fact that every generation has the its fashions, its vocabulary, its behaviorsuseful information can be drawn to exploit viral trends and apply them to marketing strategies.
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