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There is no doubt: the pandemic from Covid-19 was a watershed for air travel. The system was probably unsustainable: people traveled a lot, before the pandemic, and at very low prices. But the quarantines and environmental awareness of recent years (which has pointed the finger at the emissions of a sector largely powered by fossil fuels) have profoundly shaken the ecosystem of flights.
Not only that: the competition from the train has become more and more pressing, with the spread of high-speed rail lines which led the companies to eliminate short distances and to rethink the offer of medium range ones. Not to mention that a “black swan” like the coronavirus has shown just how much the staff reduction operated in the midst of the pandemic crisis has led to appalling bottlenecks at airports once the storm has passed: from check-ins to baggage handling, those who traveled in the summer of 2022 often regretted buying a ticket. Finally, hostesses and stewards have begun (often rightly) to demand better wage conditions, crossing their arms on several occasions and aggravating the inconveniences, as well as the carriers’ income statement.
What future for air transport, then? Difficult to answer. Sita, a technology provider to the industry, has compiled a list of ten mega-trends that could catch on. “The airline industry is at a post-pandemic crossroads and faces numerous challengessays Sergio Colella, president of the company’s European arm. The sector, concludes the manager, therefore has the opportunity to rethink itself. Let’s see how.
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