Regional elections in Lombardy, how is the candidates’ social campaign going?

The 12 and 13 February there Lombardy will renew its regional council: those of next month will be regional elections very important as they are the first to arrive after the vote of last September 25 in which the new Parliament was elected and, it goes without saying, they also represent the first test case for the government of Giorgia Meloni.

The race is four-way and sees the candidacy of the outgoing president, Attilio, for the centre-right Fountain, supported by the Brothers of Italy, the League, Forza Italia, the Civic List Fontana Presidente and Noi Moderati-Renaissance Sgarbi. To challenge him Letizia Moratti, his former deputy (and councilor for welfare), now supported by a civic list and by the so-called third pole (Azione and Italia Viva) and with which there has been a bloody internal struggle in the center-right in recent months. And then there is Pierfrancesco MajorinoMEP of the Pd, supported by the centre-left with four lists: Pd, Verdi-Left, Civic List Majorino Presidente and Movimento 5 Stelle; Mara Ghidorzi for Popular union. The campaign for the regional elections is officially getting underway less than three weeks after the vote, but how are the three protagonists behaving on social media?

The points:

1. Who is spending the most on the election campaign?
2. Follower analysis
3. How are they doing on social media?

When and how to vote in the regional elections in Lombardy

Date and time of the opening of the polls, lists, gender alternation, proportional method: everything you need to know to prepare for the vote in Lombardy

Who is spending the most on the election campaign?

According to what emerges from the usual sponsorship reports on Facebook and Instagram of politicians made available by A half, a fact emerges that we could have expected. To spend more on sponsored posts is Letizia Moratti. In fact, the former mayor of Milan, among the three contenders, is the one who needs to emerge the most in order to establish herself with her new target audience, if only because until a few weeks ago she was at the welfare department, called to replace Giulio Gallera .

In the last 90 days, Moratti has invested in almost sponsored companies ten thousand eurosdivided between his official profile (on which they have been invested 5,847 euros) and the page Letizia Moratti President (which saw a total expenditure of 4,098 euros). Further behind it is Fountain: the outgoing governor spent just over six thousand eurosprecisely 6.128. Close the ranking Majorino which stops at 4,452 euros.

Follower analysis

For an analysis of the electoral campaign of the three faces chosen by the respective political forces to lead Lombardy, one must start from an assumption: there is a huge gap between Fontana and the other two rivals. From number of followers: on Instagram, the governor can count on a pool of 100,000 followers, on Facebook he has more than double that (245,000) and also on Twitter he has a decent following with over 22,000 followers. Definitely more detached Majorino, who on Facebook stops at 41 thousand followers, on Instagram 11.5 thousand but it refers to the over 31 thousand on Twitter. Almost “non-existent” Moratti: 5.5 thousand followers on Facebook and just three thousand on Instagram, he recovers a little on Twitter where he has 7,500. None of the three have a profile on TikTok, not a very bad choice given that their parliamentary colleagues disappeared after the September policies.

The candidates for president in the regional elections of Lombardy

In the next Lombard regional elections on 12 and 13 February, there are four candidates running for the leadership of Pirellone: ​​Attilio Fontana for the centre-right, Pierfrancesco Majorino for the centre-left and the M5s, Letizia Moratti, supported by the Third Pole and Mara Ghidorzi for Unione Popolare

How are they doing on social media?

And on content? Also here Fountain part favorite, if only because yours is an account used to sharing posts and videos. The profile of the outgoing president follows the social dictates of the center-right profiles in general and, in particular, those of the League to the letter. So many written, but little “screamed”: after all it is the governor in office and his is a fairly institutional profilein which he indulges in some excess of empathy while cooking polenta with “the ladies Gabriella and Cecilia” or with a nostalgic post on the Milanese “scighera” (fog, ed).