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Another loss for Twitter. Phil Schiller, former number one marketing in Cupertino and current Apple Fellow, has canceled his account. He is not the first and will not be the last of the names known to leave twitter, but unlike others like Jim Carrey Schiller has not abandoned social media. January 10 launched up Mastodonwhich has quickly become Twitter’s number one enemy since the blue bird was moved to Elon Musk’s annex.
The management of the South African, who has been calling himself Mr. Tweet for a few hours, has divided the public between those who think he is doing well and those who instead are bringing the social network to ruin. Of indisputable there is that the advent of Musk it has left almost no one indifferent among those interested in current events. And it must not have left Schiller indifferent eitherwhich is certainly not the latest addition to Apple and which is probably identified in the second group.
Schiller, who left the social network in silence, seems to have deleted his account in the same week in which Elon Musk lashed out at Apple over the advertising issue. A few days later, Twitter’s number one and his Apple counterpart met in Cupertino and the matter returned, but Schiller’s switch from Twitter to Mastodon took place with singular timing. Lacking the verified on Mastodon, one could not be sure that behind the account @pschiller@mstdn.social there was actually the Apple executive.
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