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The cover photo of this article is emblematic. The now former CEO of Toyota, grandson of the founder, Akio Toyoda, celebrates with open arms a range of electric cars (prototypes) ready to invade the market. A shot of the facade, since the number one of the Japanese house it has always actually hindered the transition to electricaiming to the bitter end on hybrid and hydrogen.
On several occasions this position of his had earned him numerous criticisms, especially by investors. Toyota had even ended up in a ranking of the worst companies in the world, for lobbying actions aimed at maintaining the status quo, without concrete commitment to the fight against climate change.
In the end all these pressures prompted Toyoda to step down as CEOmoving to Chairman. Koji Sato has officially succeeded him since April, so far driving Lexus and Gazoo Racing sports operations. In turn, the father of the Prius, Takeschi Uchiyamada, resigned to leave his place at Toyoda. Right there Prius had generated other criticisms in recent weeks, seen as a wasted opportunity to go electric, and defined by the press as “the best CD player in a world switching to iPhones“.
Koji Sato, new CEO of Toyota
According to Toyoda, the choice of Sato as the new CEO is also due to his ability to “promoting change in an era where the future is unpredictable“. Sato’s first words instead indicated a clear direction, even if partly sweetened, perhaps due to the classic typically Japanese sense of respect: “We would like to demonstrate this commitment, through concrete actions and products, such as accelerating the transition to electrification and making cars that respond to different local values and needs“.
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