Shopify wants to bring the big names to its ecommerce

“As a global trading company, we enable businesses of all sizes to sell. To broaden the customer base – explains Picatius – we now give the possibility to use a single module of our platform, such as the checkout, for example. A single brick that communicates with the retailer’s back office and allows those with a consolidated technological heritage to enter the Shopify ecosystem without having to make a clean slate of all its historical procedures”.

Another turning point that could attract historic Made in Italy brands is the new checkout system, “designed and improved on the basis of billions of purchases made every year”Picatius points out. In the new version, it highlights, “it changes the design and the user experience. It’s a global project that will impact the shopping experience, simplifying procedures. In ecommerce, the passage to the cash desk is the most critical, the one in which the greatest number of customers is lost who, for one reason or another, have second thoughts about it. With the new layout in a single page we reduce the steps, to make everything easier and faster”says the Italian country manager.

Italian startups ready to take off

Among the 175 countries where Shopify is present, Italy – assures the manager – plays a “central role”. The numbers on transactions and market shares are off limits, but “the impact on the economy is not only significant: it has always been growing faster than the average recorded in other countries”. For this reason, the Ontario (Canada) headquarters decided to focus on the Italian ecosystem, “with a rapid acceleration of investments” which also involved the technological development of Shopifywith the integration of made in Italy platforms such as Satispay And Scalapay among the payment methods.

“If there hadn’t been a great deal of attention to the country, these investments, requested by Italian traders, would not have been made. Having completed them now allows Satispay and Scalapay to focus on the global market Why – concludes Picatius – once the integration into our systems has been studied, anyone who needs to add them among the payment instruments can do it independently: technological development is done only once and is valid for the whole world”.