RAM presents the production version of its electric pick-up. There is also a strange spot

At CES in Las Vegas Stellantis unveiled the concept of the electric pickup that many Americans have been waiting for, RAM 1500 REV. We were present during the pitch at a packed keynoteand we also published a short video on our YouTube channel, after seeing it up close at the Stellantis stand.

However, it was clear from the words of the Stellantis managers that the one on display was only a concept, which would form the basis for each new product of the RAM brand, and now the American company has shown photos of the production model for the first time.

Again, taking advantage of the visibility offered by the Super BowlRAM aired a strange commercial, which basically never shows the product, but analyzes some limits of electrification from the point of view of end users. This is because RAM’s campaign is centered precisely on the fact that its electric pickup will be built by listening to people’s doubts.

In the meantime, however, they have also appeared on the Stellantis website the first pictures, which you see in this article, of the standard vehicle. The doors with opposite opening disappear, as expected, and even the shapes become more normalized, even if the resemblance to the prototype is all there.

To see even more images you can visit the dedicated website ramrev. comwhere for the occasion they were also bookings open. Interested customers can reserve a seat on the waiting list, for $100, fully returnable it also unlocks access to any future events to present the product. For the moment, however, no final technical specifications have been released, nor an indicative price.