Super Bowl 2023: all the tech spots and the most iconic ones

The Super Bowl has always been a great event for football lovers, but perhaps even more so for companies of all kinds, who see the show as a great sponsorship showcase. Precisely for this reason the commercials broadcast during this event often go viral, since in many cases they are real works of art, like mini-films in which the same protagonists are established actors or celebrities of any kind, from musicians to beloved sportsmen and women all over the globe.

Things didn’t change last Sunday and during the Kansas City Chiefs game against the Philadelphia Eagles we saw some good ones. We have already taken a look at the commercials related to car manufacturersbut now let’s focus on those related to technology companies.

But we can not show you some goodies, namely the most iconic commercials such as that of Budweiser and some very particular new entries. And from these we want to start, good vision!

ICONIC SUPER BOWL 2023 SPOT

TECH SPOT COMPANIES SUPER BOWL 2023

Imagine being a customer of this fast food chain and finding Ben Affleck serving you, how would you react? And how will his wife Jennifer Lopez react to seeing him in this unusual role?

https://www.youtube.com/watch?v=adtWc_MvyzI

https://www.youtube.com/watch?v=ok38Xuc5UTE

Pepsi doubles by calling into question two sacred monsters of comedy such as Steve Martin and Ben Stiller, and the result translates into two unmissable videos, seeing is believing!

Bryan Cranston and Aaron Paul reprising their popular characters of Walter White and Jesse Pinkman from AMC’s hit show Breaking Bad, but this time they’re dealing with something more legal, like popcorn.

Heineken advertises its non-alcoholic Heineken 0.0 in collaboration with Ant-Man and the Wasp: Quantummania of Marvel Studios, in function of the campaign based on drinking responsibly. The protagonist is none other than Paul Rudd as Ant-Man.

https://www.youtube.com/watch?v=dChVB7iKSg8

The Budweiser commercial cannot be missing, which thanks to Kevin Bacon’s narrative voice reproduces the theory of the “6 degrees of separation”, i.e. the one according to which each person can find a connection with any other in the world through only five intermediate relational steps.

We proceed to see all the announcements related to technology companies, many of which are not available from us, but which are still worth viewing.

Amazon taps into good feelings and pet lovers by telling the story of a bored and destructive dog and family, who find a cute way to improve the puppy’s life using the e-commerce service.

https://www.youtube.com/watch?v=BLQw1u4Oe7k

Xfinity celebrates the launch of its 10G network by equating it to the moon landing. The protagonist is the comedian Will Forte who for the occasion wears a space suit like that of the NASA astronauts in the famous landing of ’69.

The star of this impressive commercial is none other than actor Adam Driver. Squarespace is a website building service.

Legendary John Travolta joins Zach Braff and Donald Faison for a Grease-inspired musical number celebrating T-Mobile’s 5G home internet service.

Of course, a Google commercial cannot be missing, in which Amy Schumer, Giannis Antetokounmpo and Doja Cat rely on the image editing features of their Pixel 7 smartphones. The commercial provides a quick overview of some of the potential introduced by Google on its latest smartphones generation.

Dexcom has developed a blood glucose monitoring system called the Dexcom G7. In the commercial, star Nick Jonas talks about the properties of the system, which are apparently “almost magical”.

https://www.youtube.com/watch?v=mnySyKAoLpI

In this Uber Eats commercial, we find musician Sean “Diddy” Combs, who gets to work creating a hit song for Uber One. We’ll see him tour past hits from singers like Donna Lewis and Ylvis in search of a catchy Uber-themed tune.

In the Booking commercial, we see Melissa McCarthy singing her heart out in a musical-style commercial set in the past and full of flamboyant costumes and dance numbers. But in the end it turns out she’s just desperate for a vacation, and guess what service she’s going to use to make the reservation?

https://www.youtube.com/watch?v=2ID-1mzRAew

The software company brings in some wholesome Rock, thanks to featuring the likes of Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol and Paul Stanley in its promotional video.