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Apparently the first round of offers for the Champions League in the period 2024-27 did not satisfy UEFA according to the headline MF – Milan Finance, but in the next few hours a new round of proposals with an upside perspective should materialize. Incidentally, today the European body had promised to publish the results, which could in fact happen in a few hours.
According to rumors the goal would be to abundantly exceed the total figure of the previous auctionthe one relating to the period 2021 – 2024. On that occasion, 220 million euros were reached, but sources close to the developments say that the current target would be between 300 – 400 million euros. The suitors, namely Amazon, Sky, Mediaset, Rai and Dazn, would not have been able to satisfy the request in this first round.
We recall that in the previous auction for the broadcasting rights of the 137 annual matches, o Sky put 100 million euros on the plate for a total of 121 matches, Prime Video with 80 million euros took the exclusive on the best match on Wednesday , and Mediaset with around 42 million euros was awarded the best match on Tuesday, but not exclusively., and also the 121 remaining challenges.
At present there are four packages on sale: the final, the first picks of the matches on Tuesday and Wednesday, and finally all the other matches. Compared to the previous auction, the number of lots available increases, which from the previous 137 it rises to 203 to which is added the European Super Cup final.
The Serie A rights must also be assigned and it is very likely that this could affect those of the Champions League, forcing some groups to submit a lower offer, or to withdraw from the auction in order to give priority to Serie A. Everything could change in these hours, therefore we refer you to subsequent updates on the matter.
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