Polestar: a new studio entirely dedicated to the Polestar 3 has been inaugurated in Gothenburg

From former Volvo factorycompleted in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, a studio completely in step with the timescapable of combining modernity and classical architecture, as designed by Massimiliano Missoni, head of Polestar Design and the design team that will be dedicated to developing the brand’s new design language.

The new adventure has already become concrete with pole star 3model presented last October, as well as with there Polestar Preceptconcept car of the pole star 5scheduled for 2024, and with the electric roadster concept cars.

The new structure, surrounded by greenery, includes a specialized showroom area, a clay processing station, a materials and colors laboratory, an auditorium and more spaces for digital studios, executive offices, VR rooms and meeting spaces.

“When such care, attention to detail and quality of materials were so carefully considered at the time of construction in 1982, it was important for me to respect the original intentions when we integrated our studio into the building. We deliberately showcase the structure and original details, respecting the same fabric that gives it its unique character”Missoni said, about the new Polestar space.

“We wanted to respect tradition, but we also wanted this to be a cutting-edge home for our growing design team. So, plus magnificent views to the west of the Gothenburg archipelagothe study has the newer equipment inside to simplify our work and produce better results in the most efficient way.”

According to Missoni, the analogies between architecture and the automotive industry are numerous:

“Redesigning a building has similarities to designing a car. There are creative opportunities to explore, but also technical pain points that determine the outcome. In the Polestar 3, for example, aerodynamics were key to shaping the SUV for the electric age. The overall design, with its powerful, sweeping stance and low, sweeping roofline, is introduced by the SmartZone and front aero wing. Signifying the transition from “breathing to seeing” with the As the age of electrification intensified, Polestar 3 also presented designers with a challenge: to convey a sense of intelligence.”

The designer went on to illustrate the meeting point between form and function:

“In today’s era of advanced product design it’s quite easy to show emotions like aggressiveness and sportiness in a car. But try to convey intelligence in design – it’s not that easy. This is something we’ve been thinking about for a long time, to express the cutting-edge technology and the refinement of Polestar 3. It is a distillation of the essence of an SUV but at the same time clearly shows a step towards a new era.”.