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It’s been ten years since the word alone Uber unleashed taxi driver riots in Italy. Since then, a lot has changed: the former Silicon Valley startup prodigy today bills the world beyond 31 billion dollars, has changed management and has become less aggressive with the traditional operators in the sector. No longer the disruptive player par excellence, but a reasonable interlocutor who avoids confrontations. Even in Italy where the general manager has been since 2019 Lorenzo Pireddu: “We have grown with revenues and we have matured in management. Every month we have 131 million active users worldwide and 5.5 million people who earn from our platform, including drivers and couriers: an important presence that required a new approach”Pireddu explains.
A sign of the times it is the definitive farewell to Uber Popthe platform that for a short time in Italy allowed anyone to use your own car to shuttle customers around the city without a license. **“It is a closed chapter that will remain closed **- short size Pireddu -. For the next ten years we hope to be able to guarantee a more widespread service to customers through Uber Black, with drivers in possession of a license for rental with driver (ncc) and taxis “he adds.
Today Uber is present in eight cities: Milan, Rome, Bologna, Florence, Turin, Catania, Palermo and Naples. The first step to expand the fleet of cars was taken in July, with the agreement between Uber and the Taxi It consortium, present in 90 Italian cities: the agreement allows those with an Uber account to book a classic taxi via the app ( for now only in Milan, Rome and Naples). An alliance between historical enemies. “We integrate our technology with theirs to give one more possibility for the user and improve the travel experience”, underlines Pireddu. It applies to Italians, but especially for tourists accustomed to selecting your driver with your smartphone and having clear travel costs before getting into the car: it is no coincidence that Rome was chosen to start the partnership.
Expected growth for 2023
“Within end of 2023 we want to be present in 12-14 Italian cities”with a 50-60% jump compared to eight today. “Our focus – underlines the general manager – is to consolidate the presence where we operate and continue to grow elsewhere to make the network capillary, with an evolution that will be parallel with new adhesions of NCC and taxi drivers”.
To work with Uber in Italy in 2022, Pireddu reveals, they were overall “8 thousand drivers: we are already an important presence, but over time we want to become the reference app for all operators of the market who intend to maximize job and earning opportunities”. For NCCs, the report highlights “it’s more direct” because every driver with valid documents can independently join the platform, while taxi drivers will continue to be intermediated by Taxi It which in turn is linked to the various cooperatives present in the area.
The first 10 years
In the ten years of activity in Italy, birthday celebrated on March 1st, Uber Black has made 13 million trips covering 78 million miles, with 3.6 million people transported (including tourists). The longest journey ever, the company says, a 900-kilometre stretch traveled between Milan and Paris in 2017. A record that is difficult to beat, as well as that of the most loyal traveler: 2,830 journeys were made by a single Milanese user. As for the top five of the most popular destinations, the Italian ranking excels the Rome-Fiumicino airport, followed by Milan-Malpensa and by the stations of Rome-Termini and Milan-Centrale. Closes the ranking city airport of Milan-Linate.
In terms of drivers, in Italy the driver with the highest number of journeys has reached the incredible quota of 36,000 journeys. There are 17,600 trips rated ‘5 stars’ collected by a single driver. The record number of 25,000 night trips made by a single NCC is remarkable, as is the amount of tips collected by a single driver in ten years: 10,000 euros.
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