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Amazon has been involved in the recent past to expand its offer of sports contentso much so that the upper floors of the company are evaluating the possibility of building a dedicated app only to this type of proposal.
The indiscretion comes from The Information, which actually reports that Amazon would already be concretely working to create a streaming app that gives greater prominence to its sports content and the deals it has made with leagues and teams.
Amazon CEO Andy Jassy recently highlighted how live sports content is an area in which the company plans to continue investing, compared to other areas that may also be subject to a cost control strategy .
The information available at the moment does not allow for know when (and if) Amazon intends to release the app and whether the company plans to create a new paid offering specifically for Prime Video sports content.
However, the conditional remains, since the launch of an app dedicated only to sports content brings with it a load of fairly complex considerations. If on the one hand this road would allow for make Prime Video less chaoticon the other hand, it could create a situation of greater pressure on Amazon to ensure relevant content for the new container.
Add to this the fact that the cost of rights to sports content has increased significantly in the recent past and Amazon currently pays approximately $1 billion annually for exclusive streaming rights to NFL Thursday Night Fotball competitions.
And finally a dedicated app with its own subscription profile could somehow undermine Prime Video’s role as a catalyst for Prime memberships and create a sort of internal competition or an unpredictable shift in users, with possible repercussions also towards the contractual power that Amazon can exercise against the owners of the entertainment content rights.
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