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In recent years, Google has worked hard to bring Android to users’ living rooms: with Android TV, and later with Google TV, the Mountain View company has tried to make televisions smartoffering the ability to watch shows from different streaming services, listen to music, watch videos and download apps directly from the TV.
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However, the Google operating system for TV is not very widespread in the United States: in North America, is Roku to take the primacy of smart TVsfollowed by Fire TV by Amazon, webOS by LG And Tizen by Samsung. Globally, the situation is very different, given that the OS of BigG has made its way into the hearts of Asian and especially European users.
According to data published by the research company Omdia, Android TV and the Google TV variant are installed on as many as 20% of smart televisions shipped in Old Worlddoubling the already excellent results achieved in 2019. Keep in mind that these figures only concern TVs and boxes sold recently, and not products already available on the market.
Google has managed to achieve this thanks to partnerships with companies such as TCL, Philips and Hisense, which pre-installed Android TV on their products. Obviously, even the products created by the same BigG they are highly regarded and help to grow the company’s market share.
Google is still quite behind the competition, but in Europe the smart TV market is very different from the American one: the main OS are in fact Tizen and webOS, while Roku and Amazon, with its Fire TV, are unable to reach the numbers seen in the United States.
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