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Apple’s virtual reality headset is getting closer: according to sources in the supply chain of DigiTimes, mass production is expected to start in March 2023 at the factories of Pegatron, longtime partner of Apple. The official presentation of the device could take place the following month.
The source claims that in the early stages, production will be very limited: for the whole of 2023 no more than 700-800 thousand units are expected. It is a significant contraction compared to the approximately 2.5 million units that were assumed in the past: apparently the Apple is aiming for a decidedly high price, and to address only companies and developers. A tactic if we want similar to that chosen by Microsoft with its HoloLens. Apparently not even the suppliers expect to earn much from the production of the device, but they still accept the assignment to be well positioned with the next Apple products in the sector.
In the past, the well-known analyst of TF Securities Ming-Chi Kuo had foreseen more or less similar timelines for the viewer: a presentation in January, with pre-orders from the second quarter of 2023 and expeditions start in June, in conjunction with the WWDC. The two sources seem to substantially disagree only on the date of presentation of the device, but at this point it becomes more a commercial issue than anything else: in practice, the product should arrive on the market in the same period.
Apple has been studying how to get into virtual reality for years now. Tim Cook has publicly stated multiple times that he believes this industry to be the “next big thing” after the smartphone. The rumors about the viewer that have emerged so far speak of an extremely advanced device from a technological point of view, with very high resolution internal displays and an external display that should project the user’s face in order to ensure greater continuity with the real world.
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