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Apple has another trick up its sleeve for reducing reliance on third-party suppliers and partners. According to Bloomberg, Apple is aiming to start using its own screens for the iPhone and other devices starting in 2024. This gives Apple control of yet another aspect of production and technology for iPhone components.
Currently, Apple relies on partners such as Samsung and LG for displays that it uses in the iPhone, iPad, and Apple Watch. The company’s move to start using its own custom displays in mobile devices represents a major “blow” to these partners, as Bloomberg explains:
Apple Inc. is planning to start using its own custom displays in mobile devices as early as 2024, an effort to reduce its reliance on technology partners like Samsung and LG and bring more components in-house, Bloomberg News reports.
The switchover will start with the “highest-end Apple Watches” towards the end of 2024, the report explains. As part of this, the Apple Watch will also switch from OLED displays to micro-LED displays. Apple “plans to eventually bring the displays to other devices, including the iPhone.”
Compared with current Apple Watches, the next-generation displays are designed to offer brighter, more vibrant colors and the ability to be better seen at an angle. The displays make content appear like it’s painted on top of the glass, according to people who have seen them, who asked not to be identified because the project is still under wraps.
Apple will still reply on an outside supplier to handle mass production of these displays, but it has “designed the new displays and devised their manufacturing process” entirely in house.
The move comes as Apple is also planning to drop other partners such as Qualcomm and Broadcom for cellular modems, Bluetooth chips, and Wi-Fi chips. The company also, of course, moved from Intel processors to its own Apple Silicon processors for the Mac starting in 2020.
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