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Apple announced that from next 5th October there will be changes global with regard to i prices on the App Store, which will increase in various markets including Europe.
As for prices in euros, the reason for the increase is to be found in weakness of our currency against the dollara problem that we have already seen manifesting itself on the occasion of the launch of the new iPhones 14. In the face of an unchanged dollar price list, Apple’s smartphones have undergone considerable increases in Europe and other markets, and now this same scenario is also happening on the App Store .
The size of the increase is particularly heavy, as we are talking about a + 20% on all the price thresholds that Apple provides on its official store. This means that the minimum price goes from 0.99 to 1.19 euros, while the maximum from 999 to 1,199 euros. This new pricing table will apply to apps and in-app purchases, but does not apply to subscription and auto-renewal services.
In addition to Europe and the euro, the rise also affects other markets and currencies, such as Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. . At this point all that remains is to understand how this increase will impact on sales.
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