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For more than a decade, the primary narratives surrounding (BTC) have focused on its role as peer-to-peer digital cash and a store of value.

However, all indications suggest that we are witnessing a significant shift in this paradigm.

Cointelegraph article inscribed on Bitcoin as Ordinal inscription #35,185,228. Source: https://www.ord.io/35185228
A January 1993 post authored by Hal Finney speculating on the idea of marketing digital cash as cryptographic trading cards. Source: Compuserve
Lugui Tillier is the chief commercial officer of Lumx Studios, a Web3 studio that counts BTG Pactual Bank, the largest investment bank in Latin America, among its investors. Lumx Studios has previous Web3 cases with Coca-Cola (NYSE:), AB InBev, Nestlé and Meta (NASDAQ:). The author holds investments related to the Ordinals Protocol, though none named in this article.

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