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We have not yet had time to discover the news of the latest beta of Nova Launcher 8.0, probably the most popular launcher of third parties available on the market, which arrives a news able to leave its mark on the world Android: the app (together with Sesame Search) was just bought by Branch.
To give the news is the same Kevin Barrycreator of Nova Launcherwith a post on the official website in which he explains the reasons for this sale and what will change for users.
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But what is it Branch, and why he bought Nova Launcher? Branch is a company best known to developers that to users, as it provides tools to manage and measure the deep link within apps, those links that we click in email or social media and that open in apps.
Kevin Barry explains i reasons for which this agreement was reached. In 2018 she was working with her team the integration between Nova and Sesame Search (an internal search engine for contacts and more) and was at Google I / O when he met with Branch CEO Alex Austin.
From what comes what is Austin made a proposal for purchase. Barry he explains that over the years he has turned down several offers, but Branch seemed to him the right companysuccessful, not too big and with the right reasons. It also gave Barry and his team control over development, including Sesame. In fact, Branch not only bought Nova And Sesamebut hired also that he and its team in key roles.
But why Branch wanted Nova? Barry explains that the company is interested in four points:
- Research
- development
- competence
- feedback
Practically Branch wants to develop search and navigation functions, e Nova Launcher is for them an excellent test bed, a stable platform on which to test their solutions. Barry ensures that the relationship with the community and the monetization model they won’t change, so no ads, in app purchases or anything else.
So what’s going to change? Barry assures everyone that nothing will changenot even from a privacy point of view, but the fact that Nova Launcher has become a development platform will allow it to release small changes more frequently, as well as allowing it to expand the functions of Sesame Search on the whole device, which he will get thanks to Branch.
Barry concludes his speech with an update on the new features of Sesame Search in the search for contacts and that will be released soon on Nova 8.0.2 beta. Here you can find the full postand we can only hope that everything goes as promised Kevin Barry.
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