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In these days when we talk about ChatGPT, the conversational bot developed by OpenAI, there is a phrase that for ten years has become the mantra of all big tech lobbyists for curb criticism of their excessive power and on the risk for consumer choices in the presence of an oligopoly of a few players on the market: on the internet competition is one click away. There phrase, attributed to Google co-founder Larry Page, has been debunked by many commentators who have argued that over the years actually, out of the circle of Gafam (Google, Apple, Facebook, Amazon, Microsoft) there was no hope of entering the market.
If, however, legislators from all over the world, and European ones in primis, over time have begun to curb the acquisitions of promising startups by these companies and to limit its powers with rules such as the recently approved Digital Markets Act, it must be recognized that Page was not entirely wrong, and his Google is realizing it.
The conversational bot can exhibit behaviors that make users uncomfortable: here are some amusing examples
The end of the Google monopoly?
For those who have just returned from a month-long trip to the North Pole, without connection, everything has changed here, including our certainties about where to go to do an online search. In fact, next year we could no longer say googling, but bingare. Yes because in the meantime the appearance of ChatGPT he shuffled the cards demonstrating unexpected powers like that of raising the dead, as only the best soap operas and horror films could do so far. He went back to talking about Bing, Microsoft’s search engine.
On 7 February, in fact, the CEO Satya Nadella announced the integration of ChatGPT into Bing, possible thanks to the fact that Microsoft is one of the major financiers of the OpenAI startup, behind the success of ChatGPT. Microsoft’s browser, Edge, will also enjoy this integration, favoring competition against Google’s rival Chrome. Edge will, for example, be able to summarize web pages and documents in seconds.
While it’s not yet available for use, there is indeed one waiting list which you can subscribe to, you can already get an idea of how it will work by clicking on one of the examples proposed as a demo. In one of these Bing is asked for a recommendation for a three-course menu for six vegetarian people. The search engine therefore presents a “classic” result set alongside a window in which BingAI, powered by ChatGPT, dialogues and presents an answer accompanied by sources.
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