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Death Cab for Cutie manager Jordan Kurland said that the idea was partly dictated by the desire to do something different: “With a band that has been around for a long time, you have to try new things – has explained -; you have to involve the public in different ways, but also be sure not to give the impression of being pimps or resorting to gimmicks“.”Launching Rand McNally using a geotag felt like a natural extension of the band’s touring history, as well as a way to pay tribute to the thousands of fans who have come to see Death Cab over the years. – continued Kurland -. After the last few years plugged into the house, it’s a way to push people to go out and re-establish a connection with places or spaces, even those that may no longer exist, and bring back memories of when they saw the band in a small club in 2002. or to a festival in 2008“.
The venues at the heart of the treasure hunt ranged from the Pacer House in Bellingham in Washington – where the band performed their first concert – to the prestigious Madison Square Garden in New York, passing through Chicago’s Grant Park, home to Lollapalooza, one of the most famous music festivals in the world. But also places that no longer exist today, such as the Roseland Ballroom in New York, demolished in 2015 to make way for a 62-story luxury apartment building.
Creating the map
The Death Cab for Cutie map was made by British company Landmark, who had previously worked with the band’s record label, Atlantic Records. Jenna Rosenberg, Atlantic’s vice president of digital marketing, points out that much of the backend work fell on the shoulders of her assistant and an intern: “It took them weeks to recover the latitude and longitude of each roomnecessary to obtain the location of the geotags“.
Given Death Cab for Cutie’s long career, putting together all the data relating to the premises was challenging. Fortunately, however, since the early 2000s the band has been working with the same tour and booking managers, who have provided much of the information. For the rest, the group relied on portals such as Setlist.Fm and to a fan site (no longer active). “As a band, we often looked at that site to remind ourselves of the stops on our tours – says Harmer -. Even if it no longer exists, thanks to Wayback Machine those web pages can still be found. There is still our whole history “.
Speaking of history, Harmer dreams of a world where geotags are available for all of his favorite bands: “It would be nice to be able to go to Apple Maps and look for old Who or Beatles tour itineraries – reveals -. Only from a historical point of view, I would like to be able to see where and when they performed. I recently learned that Led Zeppelin they played at Seattle’s Green Lake Park, where there was a small outdoor amphitheater. I didn’t know there had ever been a concert, much less a Led Zeppelin concert. At a time when we are starting to explore all the data at our disposal, maps of this type would be a fantastic tool to have access to.“.
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