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Everything is going as planned for Diablo Immortal: the mobile spin-off of the series Blizzard continues to thrill millions of players, registering important collections in record time. After about eight weeks, in fact, Immortal users have spent more than 100 million dollars through online RPG in-app purchases. Despite the criticisms of the community, the free-to-play of Blizzard and NetEase is confirmed a hugely successful commercial project.
Diablo conquers the mobile market with Immortal
According to the data collected by SensorTower, Diablo Immortal it took less than two months to cross the $ 100 million mark. Only Pokémon Go has been able to do bettercrossing this milestone in just two weeks, while the popular Fire Emblem Heroes And Fortnite they took 10 and 12 weeks respectively.
In China the game by Blizzard Entertainment and NetEase was launched last July 25: just two days after its release, Immortal took first place in the Chinese ranking of the most downloaded applications on the App Store (in all categories). According to SensorTower, it is in the United States that Diablo Immortal recorded the highest revenue. South Korea is in second place, followed by Japan. The 59% of the expenses made by the players come from from the App Storewhile the remainder 41% is represented by purchases made through Google Play.
We remind you that the purchases in question concern the game content available within the Diablo Immortal digital store, a game that has been made available for free. In fact, the purchase of these items is optional and the same Mike Ybarraa former Microsoft manager and now president of Blizzard, said that monetization just comes “at the end of the game”.
However, other players have shown that to upgrade your character it is actually necessary to invest money in the purchase of legendary gemsobjects considered indispensable inendgame by Diablo Immortal. According to the calculations, in fact, bringing a character to the maximum level can cost up to $ 110,000.
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