Disney like Amazon Prime? What do we know about the future subscription

Disney is planning to roll out a new subscription plan along the lines of Amazon Prime, which is a package of benefits, offers and services accessible exclusively to subscribers. The news was reported in the last few hours by the Wall Street Journal which underlines how the company is currently facing the embryonic phase of the project.

According to the source, the subscription would offer

special discounts or perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise

The subscription would have the dual purpose of intensify the synergies between all of Disney’s business sectors and of collect data and information on user preferences.

Specifically, purchasers of a Disney product or service may receive discounts for the purchase of other Company products and services. Something that happens already now – eg. Disney World offers discounts on stays for Disney + subscribers – but that could be further enhanced with a more structured plan. Disney is also said to be negotiating with third parties to offer additional benefits to subscribers: for example, by providing discounts on tickets to Disney shows held on Broadway.

Unfortunately, the details of the plan are currently scarce, also because, as mentioned, the project is still in its initial stages. It is not even known if it will be a commercial proposal activated in all the markets in which Disney operates or only in some of them. What is certain is that more and more companies operating in the tech market (and not) are moving towards more or less all-inclusive subscription plans and it would therefore not be surprising if Disney did it too.

In the meantime, one of the most significant changes in the products offered by Disney will occur at the end of the year with the arrival of the new subscription plan to Disney + characterized by the presence of advertisements.