Disney Plus with advertising, it starts in December in the USA. And the price is debatable

That Disney Plus intended to introduce the advertising on its platform it was hardly a mystery. This has been talked about for some time now, and now comes the official confirmation from the Walt Disney Company that, during the presentation of the financial results of the third fiscal quarter, has revealed all the details.

Let’s start immediately by clarifying one important thing: the news – for the moment – concerns only the United States. We will leave theDecember 8with customers who can choose between the Disney + version with or without commercial breaks: to this, then, is added a third option that includes the other platforms of the group, namely Hulu and ESPN + (Disney Bundle).

The price does not change in the sense that Disney + with advertising it will be the same as the current one without interruption: $ 7.99. Unfortunately, Disney + will change without advertising, which goes from 7.99 to $ 10.99 (+ 38%). In this case there is also the subscription of the annual subscription at $ 109.99.

• Disney + with ads: $ 7.99
• Disney + ad-free: $ 10.99 ($ ​​109.99)
• Disney Ad Bundle: $ 9.99
• Disney Ad-Free Bundle: $ 12.99

That Disney allows its customers to choose the best solution from multiple subscription options is certainly a good thing, it remains a bad taste for the price, considering the fact that there was previously talk of a plan. economic compared to the current one which – remember – in Italy costs 8.99 euros / month or 89.90 euros / year.

It remains to be understood now timing for the extension of the subscription with advertising to other countries. Disney Media and Entertainment Distribution President Kareem Daniel had previously hinted that yes, we would actually start from the United States, but that progressively the news would also affect other markets.

At the same time it is necessary to register the overtaking Disney + on Netflix: 221 million users worldwide for the former (including Hulu and ESPN +), 220.67 million for the latter. It is a historical fact, the result of a non-positive economic-financial context for Netflix which has also clearly manifested itself in the decline in the number of subscribers: just think that in the last quarter alone they dropped by almost a million units.

Thanks to the increase in prices and the loss of important exclusives – for example Disney + has lost the rights of the Premier League of cricket in India – a possible decline in subscribers is expected between now and 2024: the gap is still very wide, however, between 215 and 245 million subscribers.