Elections 2022, what social networks are doing

TikTok and Twitter in the field to promote the dissemination of verified content and combat disinformation in view of the political elections of 25 September 2022. The Chinese social network has activated a section called In-app election center, to lead users to reliable sources and information. While Twitter activated a collaboration with the Ministry of the Interior to promote verified content by introducing a dedicated search notice.

What Twitter does

“When people up Twitter they will look for terms related to the elections, the first result they will find will be a search notice that will redirect them to a dedicated page on the official website of the Ministry of the Interior“, reads the press release issued by the platform. In addition, the social network has also opened a event page, where all the latest news on elections and directions for voting are collected. Finally, a ‘emoji dedicated to electionswhich represents a ballot box covered by the tricolor, to help users locate tweets related to the elections.

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What TikTok does

On the other side, TikTok opened a whole section for “Helping those who interact with electoral content ad draw on reliable sources and information“ such as information on voting methods disseminated by institutional channels. Also, the platform will highlight with specifics labels the contents identified regarding the political elections of 25 September, in addition to those proposed by the accounts belonging to politicians and parties. By clicking on the labels, users will be taken directly to the TikTok Election Centerwhere they will find information relating to the elections.

On the dedicated page, TikTok also highlights how its policy on the electoral theme “does not allow paid political ads“while community guidelines prohibit content they post “Electoral misinformation, abuse, hateful behavior and violent extremism”.