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After having dominated for many years, theofficial Facebook application is struggling not a little to keep a steady place in the various top 10 for various operating systems. According to recent data obtained from the significant US market and referring to the App Store for iPhone, the official software of the Meta social network is definitely struggling to stay in the top positionspushed lower and lower by very popular rivals for younger audiences such as TikTok and BeReal.
The numbers speak for themselves and show how the Facebook app has gradually lost interest. According to the data released by SensorTowerin 2021 the app had only gone out seven times from daily rankings of the top 10 on the iPhonewhile in 2022 (which has yet to enter its ninth month) it has already happened 97 times, with a negative 37 consecutive days beyond the tenth positionagainst just 2 in 2021. Another analysis tool such as Data.ai instead cites 4 days out of the top 10 in 2021 against 110 days in 2022 still in progress, with the worst position recorded on April 21, when the Facebook app even plummeted to the 44th position.
The decline in popularity of Facebook is not surprising given that all the reports of the last year show negative signs: in February for the first time there was a decrease in the number of active users every day on the portal, with a consequent reduction in revenues compared to previous periods. The figures relating to the younger audience were and still are significant. Teens are relentlessly abandoning Facebook, particularly preferring TikTok. And YouTube, which despite its age manages to keep up to date and keep its popularity high. The app of the moment, however, is undoubtedly BeRealwhich has managed to conquer the top positions in all the rankings with its counter-current formula, which eliminates filters, followers and likes by opening only one photo per day in a time span of two minutes to upload it.
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