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The new Ferrari Purosangue is having a great success in terms of orders, despite a price, it starts from 390 thousand euros, much higher than that of the more direct competitors such as the Lamborghini Urus, the Aston Martin DBX and the Bentley Bentayga. According to Automotive News Europe, the commercial manager of Maranello, Enrico Gallieraclaimed that they may not be able to meet demand and therefore perhaps they will have to stop accepting new orders.
We risk not being able to meet demand, and perhaps we will have to close the order taking very soon.
No precise numbers have been disclosed but, apparently, the demand for the new model has gone beyond expectations.
Apparently, as told by Galliera, interest in the new Purosangue would “explode” in May when Ferrari confirmed that the naturally aspirated V12 engine would be under the hood.
Since we announced that it was a V12, interest in the car has exploded.
He also added that the company has also received many orders from new customers who had never bought a Ferrari before. The Prancing Horse did not expect such success. Galliera also highlighted that usually a similar situation arises when limited edition models are presented that immediately sell out as they are made in a few hundred units. In the case of the series models, however, there is a greater progression in the number of orders. With the Purosangue, interest has already been very high for some time.
Despite this boom in orders, Ferrari it does not intend to change its production plans, continuing to preserve the exclusivity of this model. After all, as Galliera himself had pointed out, there is no desire to make the Purosangue a “Volume Maker“So, given the strong demand and Maranello’s strategy, it seems clear that the waiting list will be very long, perhaps even years long, especially for new customers.
In fact, the Prancing Horse has already made it known that it will be given priority to orders from existing customers. Only then will it be the turn of the others.
Every Ferrari owner wants to have a Purosangue and we have to reward them, because they are the ones who made Ferrari what it is today.
Since Maranello does not want the Purosangue to represent more than 20% of total annual sales, it means that in the next 4/5 years, the normal life cycle of the car, the total production of this model could amount to just over 11 thousand units. . The first deliveries will start in the second quarter of 2023.
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