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Elon Musk’s purchase of Twitter has led many users to leave the platform, and many with them advertisers they decided to direct their advertising investments elsewhere. This is an extremely tempting opportunity for the competitionwhich promptly moved to propose to the disgruntled more or less valid alternatives. We have seen it in recent days, realities hitherto little known to most people such as Mastodon are rapidly catching on, and in parallel completely new platforms are emerging such as Post, a social network created by the former CEO of Waze Noam Bardin which was overwhelmed within a few days of requests to activate an account. The waiting list already has over 130,000 people.
And it’s not just private users who are looking for something else: big tech companies are starting to look around waiting to understand the repercussions of the Twitter revolution not only in the medium and short term, but also in the long term. All options are on the table, Musk himself has not ruled out a possible bankruptcy of the social network. The first big to move was Googlewho has opened an account on Mastodon @searchliaison@mastodon.social which for the moment has just 4 posts and 1,300 followers.
To be clear: this is not the primary Google account – deals with insights on the functioning of the Search tool – but there is no doubt that the decision to open one on an alternative platform to Twitter should be read as a sort of experimentation to probe the ground. GoogleSearchLiaison rThis is also on Musk’s social networkthe account on Mastodon therefore does not replace it but simply supports it, and its opening does not mean at all that the Mountain View company has decided to abandon Twitter nor that the main Google account will land in the immediate future on Mastodon.
It is also no coincidence that on Mastodon was opened by Google a account like this: SearchLiaison is nicheand probably those who are starting to populate the platform could have a right profile to follow Danny Sullivan’s postsor the one who “explains the ins and outs of Search the World and tells the people who work on Search what the world thinks“. One liaisonprecisely.
Being “technical” content, we expect the opening of similar accounts on Mastodon, e @AndroidDev it could be one of them. Difficult, at least for now, that @Google or @Android do likewise. It must also be emphasized that for the Mountain View company the social diversification is not a new fact: for example, Google has had its account on Instagram for some time, and for companies of this size it is natural to be present on several platforms at the same time.
We wonder now if Google is just a isolated case or if rather it represents the beginning of a new phase social media for companies operating in the tech sector. We look forward to news these days, because if the intention is there, it is important to position yourself by anticipating the moves of the competition. Google, meanwhile, has already put a foot on Mastodon.
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